Straight Talk

WHAT YOU'LL WANT TO KNOW

Salt Thread templates are built with strategy, structure, and story. They’re not just designed to look good they’re shaped to work hard, guiding your audience with clarity and intention. Built exclusively on Showit, each layout is thoughtfully assembled to give you creative control without sacrificing presence or professionalism.

Can you tailor the template to fit my brand?

No , all Salt Thread templates are sold exactly as shown. If you’d like a designer to customize a template for you, you can find trusted Showit designers here.


Are Font licenses included?

Some Salt Thread templates include a paid font, while others are built entirely with free to use fonts. If a paid font is used, Salt Thread will cover the cost of one web license for use within Showit only. Once you’ve purchased your template, we’ll handle the font purchase and send you the appropriate files or instructions to embed it in your site. If you’d like to use that font beyond the website like on social media, PDFs, or printed materials you’ll need to purchase a separate license directly from the foundry.

Are image licenses included?

Yes for in template use only. All demo imagery is licensed for use within your live Showit site. The original image files are not provided separately, and it is your responsibility to replace them if your brand requires different visuals.

Do you offer fully custom website design?

No. Salt Thread specialises in Showit templates, not from scratch website builds. If you’re looking for a fully custom design, you can find incredible Showit Partner Designers here. Our templates are still highly customisable, so you may find one that’s a perfect starting point for your brand. Our templates are designed for flexibility, making them an excellent foundation for your brand. With your purchase, you can also choose to have the design professionally tailored to align seamlessly with your visual identity.

Preparatory Matters

The fine print, in plain terms.

What should I have ready before I begin?

Before you start customizing your template, gather your written content headlines, body text, product details along with your brand assets such as logos, brand marks, and any imagery you plan to use. Having these ready will make the setup process smoother and faster.

What does content preparation actually include?

It means gathering all your words, visuals, and brand elements in one place. This may include your About section, product descriptions, contact details, preferred imagery, and any specific tone you’d like your website to convey. 

Do I need a logo before starting?

Not necessarily. Many brands launch with a simple wordmark or type based logo created using their chosen template’s fonts. If you already have a logo, make sure it’s high resolution and available in transparent PNG or SVG format.

Can you help me write my content?

While we don’t offer full copywriting services, your Salt Thread template comes with intelligent placeholders and structural prompts to help you shape your message. If you need professional copywriting, we’re happy to point you toward trusted partners.

Press & Platform

How we build, where we build.

What’s included with my template purchase?

 • Fully designed Showit template
 • Pre styled page layouts
 • Editable text and image placeholders
 • Built in SEO fields and heading structures
 • Step by step video tutorials for setup and customization


Which platform does Salt Thread use?

All Salt Thread templates are built exclusively on Showit a code free, drag and drop platform that gives clients full creative control. Showit enables seamless mobile responsiveness, clean SEO integration, and effortless updates no technical expertise required. You’ll be able to manage and grow your site long after launch, without ever touching code.

Why do you recommend Showit?

Showit blends flexibility with freedom. Unlike rigid website builders, Showit offers full design customization and intuitive functionality, so what you see is what you get. Their customer service is unmatched, their SEO tools are simple to use, and their platform is consistently updated to keep pace with evolving best practices. We trust it not just because it’s beautiful but because it works.

Will I need a Showit subscription?

Yes. A Showit subscription is required to use any Salt Thread template. You’ll receive clear onboarding instructions on how to set up your plan and connect your domain. Showit handles all hosting, updates, and backend support, so you’ll never need a third party service.

Can I keep my current blog?

In most cases, yes. Showit integrates with WordPress, which allows for a smooth blog migration from platforms like Squarespace or WordPress itself. Their developer team handles the transition professionally. Explore to learn how Showit supports blog transfers.

Do you offer SEO support?

Salt Thread templates come with foundational SEO built in editable metadata, alt text fields, and structured heading options. For deeper optimization, we recommend trusted experts, or you can explore Showit’s built-in SEO features and resources. 

What kind of support is available after I purchase a template?

We’ll never leave you in the dark. Each template includes access to our Salt Thread Resource Library, where you’ll find curated video tutorials and walkthroughs created by Salt Thread & Showit. You’ll also have direct access to Showit’s live chat support and helpdesk. If you’re just getting started,  explore Showit's support center  so you can learn confidently, at your own pace.

Written to Speak

Content, prep, and what we need from you.

Do you offer copywriting?

Salt Thread focuses exclusively on intentional website design. We do not offer copywriting services in house. However, for clients writing their own text, we provide a comprehensive Content Planner filled with prompts to help you shape every page with clarity and confidence. That said, we strongly recommend working with a professional copywriter. Most of our clients do and we maintain a carefully vetted list of talented writers who specialize in voice driven, strategy led website copy.

Do you recommend hiring a copywriter?

A professional copywriter can be a valuable partner if you want polished, conversion-focused wording for your site — but it’s not essential to get started. Our templates are designed so you can launch with your own words and refine them over time. If you decide to work with a copywriter later, they can help you elevate your brand voice and optimise for SEO, but you can absolutely begin with what you already have.

The Investment

What it costs, and why.

Is it worth the investment?

Absolutely. A well built Showit template gives you the flexibility of a custom site without the custom design price tag. Salt Thread templates are designed with both form and function in mind pairing strategic page structure, built in SEO foundations, and intentional design with the creative freedom to make it entirely your own. You’re not just getting a layout you’re securing a professional framework that can evolve with your brand and support your business for years to come.

Do you offer payment plans?

Yes. For template purchases, you can split your total into up to three monthly payments if preferred. This allows you to get started right away while managing your budget.

 Is the deposit refundable?

No. All deposits are non refundable.  This is due to the nature of digital products. Once it’s delivered, it cannot be returned.